Search Engine Management in Dayton, OH
Enhance your website’s visibility on search engines with Search Engine Optimization and Search Engine Marketing. Help your website appear in top positions for related searches.
Search Engine Optimization
Search Engine Optimization (SEO) is a digital marketing strategy aimed at enhancing a website's visibility and ranking on search engine results pages. By optimizing various elements such as keywords, content, and meta tags, SEO helps businesses improve their online presence, making it easier for search engines to understand and index their content.
Search Engine Marketing
Search Engine Marketing (SEM) encompasses strategies to enhance a website's visibility in search engine results through paid advertising. One of the most prominent forms of SEM is advertising on Google, known as Google Ads. Businesses bid on keywords relevant to their products or services, and their ads appear at the top of Google's search results for those queries. Advertisers pay when users click on their ads (Pay-Per-Click or PPC model), making it a cost-effective way to target specific audiences actively searching for related information.
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